process
Your project may or may not need our full processes, but understanding how we think may help you discover if our cog will fit your machine. Start to finish, our typical process has 4 stages.

Discover
We start with an analysis of the your brand, customers/prospects, and market to create an overall strategic direction for the project. During this phase, we collect all functional requirements, discuss technical solutions, and identify unique design opportunities.

Design
We then flesh out the details of your navigation structure with flow charts, wire frames, and/or storyboards that articulate information organization, labeling, and the user experience. We prefer to create and present a single conceptual solution. Internally, many concepts are created and scrutinized, but only the one that best solves the problem is initially presented. In contrast, many other firms present several solutions for a client to choose from. We feel that a client comes to us for our experience and deserves our single best answer to his or her question. Usually we're right on target, but if more options are needed we will present a second round of several comps. Once a comp is approved, we'll pursue it through up to three rounds of revisions based on client feedback. This establishes the visual language and forms the design template that will be used throughout the project.

Develop
During the development process, we create each feature of your new site. Designers and site developers collaborate to ensure that each feature meets its defined specifications. The develop phase includes thorough internal testing of each feature for quality assurance on various browser/operating system combinations.

Deploy
The last phase of the project is a transition plan for the handoff of the final product. Image Cog makes every effort to transfer ownership of the final product smoothly to client personnel. Personalized training, manuals, and style guides often support this effort. Image Cog will also present a proposal for ongoing site maintenance and/or the training of your internal team to self-maintain the site, depending on your needs.